EPISODE 8

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CLB 008: HAYLEY RICHARDSON - PERSONAL BRAND PHOTOGRAPHY, COLOUR PSYCHOLOGY & THE POWER OF PIVOTING

If you had the confidence to follow your inspiration, even if that meant starting something new and leaving something familiar behind - would you do it? 

Today's guest on the Create a Life that is Beautiful Podcast, Hayley Richardson, shares with us her journey to uncovering the work she does today as a Personal Brand Photographer.  Her story is a wonderful example of the power of pivoting and following your inspiration & creative interests. 

With many twists and turns on Hayley's journey, looking back today and all that she is able to offer her clients it seems like all the moves she made were perfectly thought out to get Hayley in the position she is in today. 

But of course, how could she have known that? None of us can.  But when we trust our inspiration and follow that guidance, we end up perfectly in alignment with our purpose & calling in the world. 

Hayley helps her clients, who tend to be creatives in business express their authentic self through photography so that they are able to attract the right people to their brand. 

She has a fabulous ability to capture the essence of a person and is fantastic for us coaches because she covers all the bases with experience in running a business, marketing and both health & blog coaching.

And, like many of the stories I have shared so far, Hayley didn’t begin her career in photography or marketing.  

IN THIS EPISODE, FIND OUT ABOUT:

  • Hayley’s journey from graphic design to business, brand identity & marketing, health & blog coaching to her work today as a personal brand photographer 
  • The importance of getting to know yourself 
  • The power of pivoting and following what you enjoy 
  • Leaving the corporate world to start her business
  • How a creative hobby might lead you to something you want to do professionally
  • Following a strengths based path and up-skilling

  • How an overseas trip or move might shape your journey and help you to find yourself
  • Personal brand photography, colour psychology and brand identity 

  • Hayley’s advice for someone feeling disconnected when it comes to what their purpose might be

  • Finding like hearted friends

  • How to get started journalling 

  • Rituals for better sleep

"MY JOURNEY HAS BEEN WHAT IT'S NEEDED TO BE, TO GET ME HERE."

"COLOUR PSYCHOLOGY CAN APPLY TO EVERYTHING IN OUR LIVES... FROM A BRAND PERSPECTIVE IT CAN HELP US CREATE A FRAMEWORK FOR OUR BRAND IDENTITY SO THAT WE ARE PUTTING OUT A MORE COHESIVE MESSAGE TO OUR CUSTOMERS AND CLIENTS THAT HELPS STRENGTHEN THE PERCEPTION OF OUR BUSINESS."

"THINGS DON'T ALWAYS GO TO PLAN, BUT YOU WILL GET TO WHERE YOU NEED TO BE AND IT WILL BE PERFECT AS IT IS."

- HAYLEY RICHARDSON

SHOW NOTES

Hayley Richardson website

Hayley Richardson Instagram 

Hayley Richardson Facebook

Hayley Richardson Pinterest

The Marketing with Hayley Podcast

How To Style Your Brand, Fiona Humberstone

Angela Wright website